By Kieran Maguire

26th Jun, 2022 | 3:33pm

Kieran Maguire: Rangers and Celtic must negotiate together as details of £2m-a-year deal emerge

Celtic and Rangers must negotiate together as the two biggest draws in the SPFL for the financial good of Scottish football.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about Rangers’ apparent desire to plough their own furrow when it comes to sponsorship deals.

The SPFL announced a new, renegotiated league-wide sponsorship deal with used car retailer Cinch last Wednesday (15 June).

Rangers refused to participate in the deal in 2021-22 because of their pre-existing relationship with Park’s Motors.

As relayed by The Athletic on Wednesday (22 June), the new deal is worth a reduced £1.52m over its five-year lifespan and precludes Rangers from any league-wide sponsorship participation for four years.

Rangers also pulled out of the controversial Sydney Super Cup fixture against Celtic earlier this year.

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Maguire claims Celtic will be frustrated that their bitter rivals have chosen once again to go it alone.

“Scottish football paradoxically is better when Celtic and Rangers are working in sync,” he told Football Insider’s Adam Williams.

“There are actually some good relations between the clubs because presenting a comprehensive brand for the SPFL helps it generate additional money.

“Will Celtic be frustrated? They’ll understand why Rangers have done but at the same time they’ll have seen the benefits of having a league-wide deal.

“The voting in respect of that deal was actually very, very positive.”

Celtic finished four points clear of Rangers atop the Scottish Premiership in 2021-22.

Rangers get their 2022-23 campaign underway against Livingston on 30 July, while the Hoops begin against Aberdeen the following day.

In other news, Josip Juranovic backed by pundit to seal “unbelievable” transfer out of Celtic after update.