Revealed: Celtic £30m+ new commercial deal trumps mega Rangers agreement
The blockbuster new Rangers kit deal is still some way short of the Scottish record agreement recently announced by Celtic, Football Insider understands.
The Ibrox club are putting the finishing touches to a new commercial package with sportswear brand Castore worth around £20million across five years.
But a Celtic source has told Football Insider that it does not get close to their new kit deal agreed with German giant adidas in March.
The Scottish champions announced two months ago they had agreed a five-year deal starting on 1 July “which is believed to be the biggest kit sponsorship ever to be announced across Scottish sport”.
Celtic did not divulge details of the agreement and the sums involved, but it is believed to be worth well in excess of £30m.
The current deal with New Balance that ran from 2015 until the end of this season amounts to around £25m.
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Rangers have taken a more drastic measure by terminating their existing three-year agreement with Hummel and Elite, that began in 2018, a year early.
The club issued a commercial update last weekend that confirmed the announcement of a new kit and retail partner was imminent.
Yet Celtic, who annual revenues are nearly double that of their big Glasgow rivals, still have the bragging rights when it comes to the new deals.
Nevertheless, Rangers are making major progress off the pitch as the club seem to confirm that their long-running dispute with Sports Direct is now over.
The Ibrox giants have been mired in a series of legal rows with the company’s controversial owner Mike Ashley for seven years over claims to the club’s merchandising rights.
In other Rangers and Celtic news, it can be REVEALED that the two clubs have been tipped to battle it out to sign Aberdeen star.