By Wayne Veysey

12th Nov, 2021 | 10:30am

Sources: Aston Villa owners tell Gerrard 'huge' funds available in January after £300m+ reveal

Aston Villa have promised Steven Gerrard they will back him to the hilt in the January transfer market, Football Insider understands.

The 41-year-old was announced as the Midlands giants’ new manager on Thursday, four days after the sacking of Dean Smith.

A Villa source has told Football Insider that the club hierarchy led by chief executive Christian Purslow emphasised during negotiations that the big spending of recent years will continue in the winter window.

Villa’s owners Wes Edens and Naseef Sawiris have sanctioned spending of more than £300million on transfers since promotion from the Championship in 2019.

It has been made clear Gerrard will be handed further “huge” funds, the source added, for the January window and next summer to strengthen a squad that has underperformed this season.

Smith struggled to cope with the £100m summer exit of Jack Grealish to Man City even though more than £25m apiece was spent on Emiliano Buendia, Danny Ings and Leon Bailey.

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Gerrard will be charged with getting more from the new boys as well as the longstanding regulars like John McGinn and Tyrone Mings who had underperformed this term.

The new manager will then work with Purslow and sporting director Johan Lange on identifying positions to strengthen and potential January targets.

Purslow led the pursuit of Gerrard with Football Insider first revealing on 8 April that Villa had a “strong interest” in luring him from Rangers. .

Villa are currently 16th in the Premier League after five successive defeats, which forced the board into action.

In other news, Aston Villa in advanced talks to land four more major deals.