Sources: Tottenham in talks over £250m+ naming rights deal after Amazon link
Tottenham are in talks to secure a naming rights deal for their stadium but are still holding out for a £25million-a-year agreement, Football Insider understands.
Spurs announced a mammoth £63.9m loss in their most recent set of financial results and regard a naming rights sponsor as a vast new potential revenue stream.
A Tottenham source has told Football Insider that it is the board’s “priority” to finalise a mega money long-term agreement that would run for at least 10 years.
The London club are looking to pay off the £600m debt accumulated from the costs of the £1.2billion stadium complex, which opened in 2019.
Chiefs led by chairman Daniel Levy have held discussions with various blue-chip companies.
Global technology giant Amazon and sportswear firm Nike have been reported as top contenders for an agreement which Spurs want to be the biggest of its kind in football.
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Amazon already have strong links to Tottenham having spent the 2019-20 season filming at the club for the behind-the-scenes documentary All or Nothing.
There were reports Spurs could secure a naming rights deal before the start of this season.
But that has not proved to be the case, with finance expert Kieran Maguire telling Football Insider their failure to do so will reduce their potential to get a mega-bucks deal for this term.
The London giants believe their 62,000-capacity stadium will drive significant revenue growth in the coming years.
Commercial revenue for 2019-20 surged from £135m to £162m, even though many events had to be cancelled due to Covid.