Kieran Maguire: Tottenham want £250m-plus deal wrapped up by Sunday after 'behind-the-scenes' Levy talks
Tottenham would have hoped to get a stadium naming rights deal over the line before the start of their Premier League season.
So says finance expert Kieran Maguire, speaking exclusively to Football Insider ahead of Spurs’ clash with Man City this Sunday (15 August).
Football Insider revealed back in February that Spurs are holding out for a £25million-a-year sponsorship package.
The desired deal would run for at least 10 years and discussions have been held with various companies.
The Daily Mail reported on 12th July that Spurs were in ‘advanced talks’ over an arrangement.
But, barring a last-minute announcement, Tottenham have failed to get a deal over the line before their season opener against City.
Subscribe to Football Insider TV now
That outcome will be disappointing for Daniel Levy and co, claims Maguire.
He told Football Insider correspondent Adam Williams: “In terms of maximum coverage, they’d have hoped to get it done before the start of the season.
“There will no doubt have been negotiations taking place with Daniel Levy behind the scenes.
“Stadium naming rights is a sensitive issue, that’s why we’ve seen the likes of Man United and Liverpool not go down that route.
“It often doesn’t ring well with fans. For some potential naming rights partners, they are fully aware of that.
“They will therefore be quite cautious to spend the mega-bucks that Spurs want. So it’s actually quite a challenge.
“The thing is with Spurs, it is still ‘White Hart Lane’ as far as many people are concerned.
“How many people are going to refer to it under the name is up for debate. There are also questions about how long the deal is going to be.”