Tottenham are holding out for a £25million-a-year naming rights deal despite the challenging financial climate, Football Insider understands.
Spurs have seen their revenues badly hit by the pandemic and announced a mammoth £63.9m loss in their most recent set of financial results last November.
A Tottenham source has told Football Insider the club are focused on striking lucrative new commercial deals after announcing cinch as their first permanent shirt sleeve sponsor last month.
Top of the commercial agenda is a naming rights deal spread across 10 to 20 years and worth around £25m-a-year.
It is said to be a “top priority” for club chiefs led by chairman Daniel Levy and discussions are continuing to be held with various companies.
Global technology giant Amazon and sportswear firm Nike have been reported as top contenders for an agreement which Spurs want to be the biggest of its kind in football.
Amazon already have strong links to Tottenham having spent last season filming at the club for the behind-the-scenes documentary All or Nothing.
The London giants believe their 62,000-capacity stadium finished in 2019 at a cost of £1.2bn will drive significant revenue growth in the coming years.
Commercial revenue for 2019-20 surged from £135m to £162m, even though many events had to be cancelled due to Covid.
Tottenham have secured two other big commercial deals in the last two years, the AIA shirt sponsorship agreement extended to 2027 and the Nike kit deal.
Levy has predicted the club will lose an “irrecoverable” £150m this season if the stadium remains shut to fans.