Levy backed to seal sensational £500m Tottenham windfall amid talks update - pundit
Daniel Levy will squeeze as much profit as possible from the naming rights deal for the Tottenham Hotspur Stadium.
That is according to ex-Premier League shot-stopper Paddy Kenny, speaking exclusively to Football Insider as Levy reportedly edges close to a deal.
The Daily Mail reported on 12th July that the Spurs supremo is in ‘advanced talks’ over an arrangement which could begin before the start of 2020-21.
This site revealed in February that Spurs are holding out for £25million-a-year for the naming rights deal.
That would be spread across up to 20 years and potentially be worth £500m in total.
The stadium was sponsorless when opened in 2019 and remained so through the pandemic and enforced absence of fans.
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Kenny predicted that Levy would drive a “hard bargain” for the right to sponsor the 62,850-seater arena.
“He is always going to do what’s best for the club,” he told Football Insider correspondent Adam Williams.
“He is brilliant at driving a hard bargain and I’m sure he will do with this as well.
“He’ll get as much as he can when he’s negotiating with Man City for Kane or whoever else, and the stadium naming rights are no different.
“It’s one of them where whatever he does get will go towards getting better players and help them push for that four again.“
Spurs’ revenue streams were hit badly over the course of the last financial year as they posted a £63.9m loss.
They will be buoyed by the return of capacity crowds in time for their first home match of 2020-21 against Man City on 15th August.