Kieran Maguire: Tottenham could land stunning £41m windfall from 'experiment'
Tottenham could land a stunning £41million windfall if they go the distance in the Europa Conference League this season.
So says finance boffin Kieran Maguire, speaking exclusively to Football Insider after Spurs’ got their European campaign underway on 16 September.
Nuno Espirito Santo’s side drew 2-2 away to French outfit Stade Rennais on opening night in the newly-formed Uefa competition.
Their next match in Group G is against Slovenian champions NS Mura at the Tottenham Hotspur Stadium on 30 September.
Maguire claims that matchday takings could total approximately £4m per home game across a maximum of six home fixtures (£26m).
And sponsorship and prize money could add up to £17m to that figure, reveals the spreadsheet expert.
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He told Football Insider correspondent Adam Williams: “They could make around £10.7m in prize money from this Uefa experiment.
“In addition, they are the top-seeded team in the competition based on the Uefa 10-year coefficient.
“It then comes down to trying to extract more money on a matchday basis. They won’t be able to charge premium prices until they get much further in the competition.
“They’ll get £10.7m in prize money, plus bits from the market pool, plus their 10-year coefficient, we’re probably talking the thick end of £17m which is not to be sniffed at.
“Then we have matchday income from home games on top of that. I would normally expect Spurs to generate around £4m per home game for a traditional fixture.
“They might have to be a bit smarter in terms of pricing to fill the stadium.
“But Spurs are smart and once they have got people in, they know they can charge regular prices for catering and the like.
“They normally make £800,000 per match from catering alone. So it’s a competition worth turning up for.”