Kieran Maguire: 'Poster boy' Son is the key as Tottenham sign off on big-money new commercial deal
Tottenham are “very smart” to leverage on South Korean interest in Son Heung-Min.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider about the 29-year-old’s role in Spurs’ latest commercial partnership.
Tottenham have, as per FCBusiness on 17 September, agreed a deal with Sky Sports to broadcast exclusive club content in South Korea.
The Korean subsidiary of Sky will broadcast highlights as well as interviews and behind-the-scenes features direct from Spurs.
Son enjoys superstar status in South Korea, and Tottenham women midfielder So-hyun Cho is also the captain of the national team.
The North London club have built upon the interest in the pair by launching Korean-language social media channels and a supporters club.
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And the deal with skySports is the latest in a long line of clever ploys to extract maximum profit from the Asian market, claims Maguire.
“It’s a very smart move,” he told Football Insider correspondent Adam Williams.
“Son, as we know, is the poster boy of South Korean football. He moves the dial like no one else does.
“There is a negligible cost as far as Spurs are concerned and there is an opportunity to generate significant revenue.
“So from a financial point of view, this really is a no brainer. It’s an opportunity they’ve done well to take.”
Son signed for Spurs from Bayer Leverkusen for a reported £22million in 2015.
He has gone on to net 109 times in 286 appearances and is contracted to the club until 2025.