'Big problem' - Tottenham are 'drifting into a Chelsea-type situation'

Tottenham Hotspur are at risk of making the same mistakes as Chelsea when it comes to sponsorship deals off the pitch.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that Sidiz, a South Korean furniture company, cutting their deal short is not the biggest concern.

Sidiz are the second sponsor in the last six months to cut ties with the Lilywhites, with more expected to follow at the Tottenham Hotspur Stadium.

The company triggered a clause to end the deal prematurely, sparking fears of a downfall behind the scenes, as well as on the pitch with Roberto De Zerbi's team.

Spurs' front-of-shirt sponsor should be a much bigger concern, it would seem though, as the deal with AIA expires at the end of 2026-27.

Multiple Premier League clubs, including Chelsea, have had great struggles with trying to find an appropriate deal, and Tottenham could now suffer the same fate.

Tottenham's front-of-shirt situation could be a 'big problem'

Speaking exclusively to Football Insider, Borson expects the Lilywhites to have a new front-of-shirt deal in place by the New Year, or warns the club of some big repercussions.

"Those are not the contracts that I'd be worried about. The contract to worry about is, to be honest, the one on the front of the shirt," he said.

"It's already October now. I would be expecting to hear about who the new front-of-shirt sponsor is between now and the end of the year.

"And if that doesn't come, that is a concern because that is a signal that they're drifting into a Chelsea-type situation. And that's a big problem. That's what they have to avoid."

Chelsea have secured a "landmark" deal with the Circle Internet Group, but it is unknown exactly how long it will run for, with that detail left out of the announcement.

Pressure piles on Roberto De Zerbi

Sidiz's early termination could certainly be a sign to come, especially if things don't improve on the pitch in the next few weeks.

The Lilywhites are currently sitting bottom of the Premier League table after five games, with a crucial trip to Old Trafford up next.

Mick Brown told Football Insider that Spurs plan to stick with the under-pressure for manager for now, but that could change very quickly.

As long as the struggles continue on the pitch, the more difficult it will be to secure deals off of it, even with the state-of-the-art stadium.