Tottenham land stunning '£24m' windfall this month
Tottenham Hotspur made up to £8million from the latest NFL game they hosted last weekend - which means a potential £24m bounty from the sport this month.
That is according to former Everton chief executive Keith Wyness, speaking exclusively to Football Insider, who noted that the American football fixtures at the Tottenham Hotspur Stadium all help to boost the club's SCR standing.
The North London ground hosted another NFL clash on Sunday, when the Indianapolis Colts ran out winners against the Washington Commanders.
Wyness pointed out that the stadium is one of the only elements of the Spurs setup that hasn't been subject to issues in recent years, and added that Daniel Levy continues to be proven right about the project.
The Lilywhites' former executive chairman received plenty of criticism for a lack of desire to invest in the squad during his tenure, but was the key driver behind the building of the new ground.
The new stadium has since transformed Spurs' financial capabilities, and Wyness has no doubt that the club should be continually grateful for that.
Keith Wyness explains Tottenham's NFL 'agreement'
Everton’s former chief Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that Tottenham's agreement with the NFL sees them net a "usage fee" for each game they host, and also allows them to benefit from any catering profits.
Spurs have been hosting NFL games regularly since 2019, and have two more fixtures lined up for 11 October and 18 October at the Tottenham Hotspur Stadium.
Speaking on the latest edition of Football Insider's Inside Track podcast, Wyness broke down how much the club will typically make from each NFL match.
"Well, they had a good agreement with the NFL. There's a usage fee as well as profit share and all the rest of it," he said.
"So they're going to get between £4m and £5m for each event that goes on in the stadium in terms of hosting it. You add in the share of the catering, hospitality, at cetera. They could be getting close to £6m and £8m, depending on the actual revenue streams.
"I noticed with this last one, there was a lot of last-minute ticket discounting, which may have affected that. So that's why I'm saying a broad range between six and eight (million).
"That's all going to help Spurs with SCR; it really is. And so in that sense at the moment, the Spurs stadium is the best player in the squad. It's contributing the most, and it's doing really well.
"It's interesting to look at it from that point of view, but it just shows you build the right facilities and it can certainly help. That vision from Daniel Levy is still being proven right."
Tottenham 'drifting into Chelsea-type situation'
Former Manchester City financial advisor Stefan Borson recently told Football Insider that Tottenham are at risk of "drifting into a Chelsea-type situation" with their front-of-shirt sponsorship issue,
The North Londoners are set to see their long-term partnership with AIA expire next summer, and there is no sign of them agreeing a new deal.
Borson warned that Spurs are risking potentially experiencing a similar difficulty to Chelsea, who went most of the summer without a deal in place this summer.
The Blues were ultimately forced to settle with a one-year agreement with Circle, which lacks the long-term security they were hoping for.