Kieran Maguire drops Tottenham finance bombshell
Tottenham will likely have had to accept reduced terms after they extended their partnership with Kumho Tyre.
So says finance boffin Kieran Maguire, speaking exclusively to Football Insider after Spurs announced the renewal via their website on 26th July.
Kumho have been one of Tottenham's leading sponsors since 2016 and the extension is described as a "long-term" arrangement by the club.
Last season was the first since Kumho and Spurs embarked on the deal that the club did not feature in the Champions League.
Spurs again failed to qualify for the 202-21 edition of Europe's premier competition and will instead play in the inaugural season of the Europa Conference League.
Maguire claims that this means the North London club will have been forced to accept a lower fee from the South Korean company.
"In theory, it could be ticking up or down," he told Football Insider correspondent Adam Williams.
"I know, for example, that when Amex renewed their deal with my team, Brighton, we went from £1.5million to £9m.
"Normally, if the sponsors are happy with the return in terms of generating clicks or reach, they will ask why go for an alternative marketing strategy when the present one is clearly working?
"But in Spurs' case, I imagine it will have gone down. There will almost definitely be contract clauses linked to Champions League participation and progress."
Kumho's logo will continue to feature prominently at the Tottenham Hotspur Stadium.
The club has also agreed to collaborate with the tyre manufacturer on fan engagement programmes.