Finance guru salutes Tottenham as VIP plan revealed - 'I've actually seen this first-hand'
Tottenham deserve credit for their new high-tech initiative to lure in VIP matchday fans.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Spurs’ first steps into the virtual matchday experience.
Per Sports Pro last Thursday (9 June), Tottenham are the first Premier League side to use 3D virtual venue technology.
The partnership with Ticketmaster will allow punters to see their view before they purchase tickets, including in the salubrious corporate areas at the Tottenham Hotspur Stadium.
Plumley revealed that he had personally experienced the new technology.
“I’ve actually seen this first-hand with a virtual tour of the commercial areas of the new stadium,” he told Football Insider’s Adam Williams.
“I know a guy who works in commercial at Spurs. He sat us in the virtual room and we put the headset on. It was all aimed at corporate hospitality. It showed you what it would look like on a matchday.
“Essentially, it walked you through from arriving at the stadium and going into the nice lounges, from cheap to first-class standards. You could see the restaurant and offers and all of that stuff.
“This initiative is designed with that stuff in mind. It’s to sell commercial hospitality and give people that experience before they come.
“You can see the benefits of that. It’s like test-driving a car. You can get a feel for it.”
Tottenham enjoyed their first full season in their 63,000-seater state-of-the-art stadium in 2021-22.
They are expected to announce annual matchday income of approximately £120million for the campaign.