By Kieran Maguire

23rd Sep, 2022 | 4:00pm

Kieran Maguire 'depressed' by West Ham development as fine issued - 'no moral code'

The gambling industry’s lack of checks and balances is “depressing” – but West Ham cannot be blamed for the recent advertising controversy involving chief sponsor Betway.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Hammers’ relationship with the online bookmaker.

Betway have been the Hammers’ front-of-shirt partner since 2015 in one of the biggest Premier League sponsorship deals outside the so-called ‘Big Six’

As relayed by BBC Sport on Wednesday (21 September), the Gambling Commission have fined Betway £400,000 for marketing on the children’s sections of the Irons’ club website.

But Maguire claims that, in this case, the blame lies squarely with Betway and not with West Ham’s website team.

“Betway’s decision to quasi-encourage participation and interest from under-18s on West Ham’s website is representative of an industry that has a very small ethical and moral code,” he told Football Insider’s Adam Williams.

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“But West Ham cannot be expected to be the nanny of a senior commercial partner. There is always an element of trust between a partner and a club.

“In this case, I think they can be genuinely deemed innocent in terms of decisions that were made by Betway themselves.

“It is, however, a depressing sight that a company such as Betway itself appears to have no checks and balances in respect of what is a pretty tawdry piece of marketing.”

In other news, pundit backs Manuel Lanzini backed to complete West Ham exit after £51m deal agreed.