West Ham season ticket windfall revealed as Championship clubs 'blown out of the water'

West Ham United could earn yet more millions from season ticket sales after breaking a Championship record ahead of 2026-27.

That is according to former Manchester City financial adviser Stefan Borson, who exclusively told Football Insider that the Hammers could earn upwards of £30million in matchday revenue.

The Hammers announced on Friday, 17 July, a record-high number of season ticket sales for a single Championship campaign, with weeks remaining until the opening game.

Over 50,000 season tickets have now been sold in the 80,000-capacity London Stadium, with excitement building ahead of the new season.

To put the figures into context, the record was believed to be Newcastle United's 2016-17 campaign, in which 37,000 season tickets were sold.

Borson is absolutely spot on to suggest that their Championship rivals have been blown out of the water ahead of next season.

West Ham 'blow everybody else out of the water'

Speaking exclusively to Football Insider, Borson has estimated exactly how valuable matchday revenue will be for the Hammers next term.

"Let's say their match day revenue is, let's say £30m, conservatively. That will, obviously, blow everybody else in the Championship out of the water," he said.

"So it gives them a huge advantage. Now they have to have that because they've got big bills, because, first of all, it's expensive to run a match day.

"And secondly, their wage bill, even with relegation clauses, is going to be bigger than anybody else in that division.

"But it is going to soften the relegation situation for them to have 50,000 season ticket holders. You have to think if they start well, they may even go higher.

"You could easily see them getting 2,000 or 3,000 more. So, that's going to give them record attendances in the Championship, record match-day revenue, and it will be a big advantage."

Hammers use Championship sponsorship rules to their advantage

The Irons are attempting to find all the positive angles ahead of what could be a very strenuous campaign in the Championship.

One of the benefits of dropping down to the second tier of English football is the relaxation of rules on gambling sponsors, especially on the front of shirts.

West Ham's deal with Boyle Sports would have been banned in the Premier League, but instead, the club are reportedly earning north of £12m.

That kind of money should not be scoffed at in the Championship, especially just months on from being relegated from the Premier League.