Kieran Maguire: Arsenal have struck new £180m deal as contract details analysed
Arsenal will likely pocket upwards of £180million over the course of their new kit deal with Adidas.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider after the Gunners announced a six-year extension to the partnership last Friday (30 September).
The original deal with the German sportswear manufacturers was due to last until the end of the 2023-24 campaign.
That arrangement, which followed on from a four-year relationship with Puma, was worth a reported £60million per season.
But Maguire suggests that the new package will be worth a basic £30-40million per season, topped up by performance-related bonuses.
“Arsenal have fallen behind the other members of the Big Six in terms of commercial income,” he told Football Insider’s Adam Williams.
“Also, I suspect any deal with Adidas will be skewed towards where they finish in the Premier League.
“With Man United, for example, they have a clause in the contract which reduces the fee by 25 per cent if they fail to qualify for the Champions League for two consecutive years.
“Arsenal’s total commercial income is £140m compared to Man City’s £271m and United’s £232m. I suspect therefore that Arsenal’s deal will be worth somewhere in the region of £30m to £40m.
“That is partly because if you go overseas you see a couple of Arsenal shirts but relatively few compared to United, Liverpool and Chelsea.”
In other news, medical insider claims Arsenal taking “one last roll of the dice” with Emile Smith Rowe.