Finance guru: Aston Villa will be thrilled by ‘huge boost’ as £400m deal on the cards
A potential £400million Premier League deal with an NFT firm will be a “huge boost” for Aston Villa if it comes off.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about how the impact of the deal would be felt at Villa Park.
The Premier League is considering offers from four NFT firms worth around £400m over four years, per the Daily Mail last Friday (18 February).
The Athletic reported on Tuesday (22 February) that there has been some pushback from players over ramifications for intellectual property rights.
Villa who were hit hard by the absence of fans in stadia, posted the second-heaviest loss in the top flight last season at an eye-watering £99.2million.
And Plumley insists that they will be desperate for any commercial boost in light of the pandemic’s impact on the balance sheet.
“No club is going to turn their nose up at a deal like this,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“Villa are outside that big six but are competing with a number of clubs to get there. Any hike in revenue for those clubs is a huge boost, of course.
“When these deals are run by the clubs, they are the ones who see the financial benefit, so more good news for them.
“It’s not good news for the EFL if this gets ratified, however, because this only going to increase the gap between the Premier League and the rest.”
Villa are currently 12th in the Premier League table after their 2-0 win away to Brighton last Saturday (26 February).
Next up for Steven Gerrard’s side is Southampton at Villa Park on Saturday (5 March).
In other news, pundit issues “huge” Aston Villa claim after Steven Gerrard comments on Ollie Watkins “noise”.