‘Everton set for extra £6m after deal agreed’ – Stefan Borson
Everton are gearing up for the move into their new stadium this summer after recently agreeing a naming rights deal.
The Premier League side are set to move into their new 52,888-seater stadium on Bramley-Moore Dock after playing their final game at Goodison Park last weekend.
Despite the development initially being projected to cost around £500million, it is now expected to set the club back more than £800million.
The Merseyside giants have confirmed Goodison is set to become the permanent home of Everton Women after they had initially planned to demolish the 39,572-capacity stadium.
Everton have now agreed a deal with Hill Dickinson for it to become the first naming rights sponsor at their new stadium.
Reports have suggested the deal could be worth up to £10million a year.
However, finance expert Stefan Borson exclusively told Football Insider the agreement is likely to be worth between £5-6million as the company is unlikely to pay much more than that figure.
Hill Dickinson, which was founded in Liverpool in 1810, has 11 offices across the UK, Europe and Asia.
Everton sponsor can’t afford £10m naming rights deal
Borson revealed Hill Dickinson’s other expenses, excluding staff costs and rent, were £20million last year after questioning the size of the Everton stadium naming rights deal.
He told Football Insider: “I would think it’s worth up to £5-6million.
“It’s very unlikely that Hill Dickinson can afford much more.
“I did look at their accounts where in terms of their entire other expenses, so that’s all the expenses of the firm aside from the staff cost and the rent.
“That was £20million last year in total.
“There are a lot of lines in that cost, but one of the lines in that cost is marketing.
“It’s very unlikely that their entire marketing cost was more than £5million out of £20million.
“There is an investment there, but it just doesn’t look like it’s something that could be much more than £5-6million.”
| Ranking | Stadium | Capacity |
| 1 | Old Trafford (Man United) | 74,197 |
| 2 | Tottenham Hotspur Stadium (Tottenham) | 62,850 |
| 3 | London Stadium (West Ham) | 62,500 |
| 4 | Anfield (Liverpool) | 61,276 |
| 5 | Emirates Stadium (Arsenal) | 60,704 |
| 6 | Etihad Stadium (Man City) | 52,900 |
| 7 | Hill Dickinson Stadium – when open (Everton) | 52,888 |
Everton could agree £12m Sean Longstaff deal
In terms of on-field matters, Football Insider revealed on 18 May Everton and Newcastle are keen to agree a deal for Sean Longstaff ahead of the summer transfer window.
Newcastle are likely to demand around £12million for the midfielder, who is out of contract at St James’ Park in June 2026.
The 27-year-old has started in just 12 of his 32 appearances this season after dropping down the pecking order on Tyneside.
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