(Credit: Imago)

Exclusive: Tottenham could land £75m windfall after sponsor deal agreed

James holds a degree in Sports Journalism and Communications (MA) from the Real Madrid Graduate School. He has experience working for a number of local news outlets as well as the Sunday Mirror and Real Madrid TV. James is from Scunthorpe and has an affinity with Scunthorpe United, but is also a huge West Ham supporter and an expert on all things to do with the Hammers. He started working for Breaking Media in July 2023, initially writing on the Club Sites, where he specialised in West Ham content, before moving to Football Insider – where he is now an expert in football finance, speaking regularly with Stefan Borson and Keith Wyness to generate high-quality content in all things related to finance in the Premier League, Football League, and Scottish Premiership.

Published on:

12 Nov 2025, 6:25 am

Tottenham could earn up to £75million from their new sponsorship agreement with the AIA Group, sources have told Football Insider.

AIA has partnered with Tottenham for more than a decade, with its logo featuring on the front of the club’s shirts since 2013.

Spurs confirmed on 4 November the Hong Kong-based insurance group’s shirt deal will not be extended beyond the 2026-27 season and it will instead become the new training kit sponsor.

Tottenham’s existing agreement with AIA is worth £40m a year, making it one of the most lucrative deals of its kind in the Premier League.

Sports business expert Lukasz Baczek exclusively revealed to Football Insider Tottenham will receive around £10-15m a year from their training kit partnership with AIA.

We are delighted to announce that our partnership with AIA has been extended to 2032, marking one of the longest club sponsorships in Premier League history.

More information ⤵️
— Tottenham Hotspur (@SpursOfficial) November 4, 2025

Tottenham plan to agree £60m shirt sponsor deal

Tottenham extended their shirt sponsorship with AIA for a further eight years in 2019, taking its value to £320m over the lifetime of the deal.

The Asian insurance giant, which has a market cap of more than £80billion, will see its logo feature on Spurs’ training kit from 2027 to 2032 as part of the new agreement, potentially taking the overall value to around £75m over the five years.

Tottenham’s current training kit sponsorship with BetMGM is believed to be worth around £10m a year and expires at the end of the 2026-27 campaign after agreeing a three-year deal with the gambling company in the summer of 2024.

Thomas Frank Tottenham in blue and white tracksuit top smiling

The AIA Group will take over from BetMGM as Tottenham's training kit sponsor (Credit: Imago)

Thomas Frank’s side are now working behind the scenes to find a new front-of-shirt partner to replace AIA.

Football Insider revealed on 7 November Tottenham are planning to agree a £60m deal for their primary shirt sponsorship.

However, that price could be difficult to achieve as Chelsea are yet to agree a new front-of-shirt deal for this season due to their £60m valuation.

How much revenue do Tottenham generate?

Tottenham have been making efforts to boost their commercial revenue since they moved into their 62,850-capacity stadium in 2019.

The north London giants’ latest published accounts for 2023-24 revealed their commercial income increased from £228m in 2022-23 to £255m.

Tottenham chief executive Vinai Venkatesham

Vinai Venkatesham was appointed as Tottenham's chief executive earlier this year (Credit: Imago)

That helped Spurs generate the fifth-highest revenue in the Premier League after their turnover stood at £528m for 2023-24.

In terms of other opportunities to boost their revenue, Tottenham could agree a lucrative stadium naming rights deal after holding talks with various parties.

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