‘I’m hearing some big names involved’ – Tottenham in advanced talks to agree naming rights
Tottenham are in the very advanced stages of agreeing a bumper £500million deal off the pitch.
Spurs are coming off the back of their worst Premier League campaign ever, as they finished a lowly 17th with just 38 points.
The North London side did manage to win the Europa League however, beating Manchester United 1-0 in the final, and are now preparing for their first season under the guidance of Thomas Frank.
Tottenham have been very active in the transfer market this summer, sparking rumours that they could be about to receive a huge influx of cash.
Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that Spurs are in the final stages of agreeing a naming rights deal for their new stadium, which could bring them up to £500m over 20 years.
‘Frank benefitting from Tottenham stadium deal’
Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness insisted that Frank is reaping the rewards of the upcoming stadium deal already, as he has been given more financial leeway in the transfer market.
Tottenham recently secured the signing of Mohammed Kudus from West Ham, for a fee of around £55m.
Wyness revealed that the likes of Coca-Cola and Nvidia are in the conversation for the naming rights at the Tottenham Hotspur Stadium.
He told Football Insider‘s Inside Track podcast: “The rumours are £500m over 20 years. It could be a great deal. I’ve been hearing some big names involved. I’ve heard Nvidia. I’ve heard Coca-Cola.
“Coca-Cola might make sense with the entertainment and the concerts going on in there. Nvidia, of course, the world’s biggest company, can do it easily, making a statement in London.
“Apparently there’s a Saudi company also close. They’ve done a great job in keeping it all hidden so far. We know the negotiations have been going on for years. I tend to believe that Spurs have played it the right way. They’ve waited to get the right value.
“I think it will get closed soon. That’s probably why Thomas Frank is getting some leeway right now on the transfer spending because they know it’s almost signed and done. It probably will be very advanced in terms of paperwork and contractual situations and so they’ll just be waiting for the right time to announce it.
“I do expect it to be a big blockbuster deal and I think I’d say maybe £20 million a year and that’s a big deal for them to add to the revenue.
“It’s also the naming association, I’d say it being a big, big company does give that extra star power to the Spurs venue, which is a superb venue.
“Now, I also understand there’s other land around there that Daniel Levy controls that can be developed as well and so there’ll be exciting plans ahead that any naming rights partner will be aware of.
“Look, it’s another one that all boats get lifted in the high tide, and if Spurs get naming rights up then that should help everybody going forward in terms of naming rights.”
Tottenham move for Bournemouth defender
Meanwhile, Tottenham are advancing a move for Bournemouth defender Illia Zabarnyi, sources have told Football Insider.
Sources say that a bid in excess of £60million will be very hard for the Cherries to turn down, and could see the Ukrainian complete a move to North London.
Zabarnyi was heavily linked with Paris Saint-Germain earlier in the summer, but Spurs have now emerged as the frontrunners to land his signature.
Bournemouth are desperate to keep hold of the centre-back, as they don’t want to lose yet another key player after the departures of Dean Huijsen to Real Madrid and Milos Kerkez to Liverpool.
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