Keith Wyness shares ‘dramatic’ instant reaction to £53m Everton blow
Everton have reported a financial loss for the seventh consecutive season in their accounts for the 2023-24 campaign.
The club’s report, released on Monday (31 March), shows a loss of £53million – down from £89million in the previous season.
Turnover increased £14.7million to £186.9million while Everton banked a £48.5million profit on player trading for that period.
The Merseysiders have since been taken over by US investors The Friedkin Group (TFG) and will move into their money-spinning Bramley-Moore Dock stadium for the 2025-26 campaign.
Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – has delivered a “dramatic” verdict on the state of his old side’s finances.
Everton’s accounts set for ‘dramatic’ shift from next season, says Wyness
Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness has insisted Everton will already see a “better picture next season” following the takeover.
TFG have refinanced the club’s significant debt on more favourable terms and have secured good value funding for the stadium project since their arrival at the Toffees.
| Ranking | Stadium | Capacity |
| 1 | Old Trafford (Man United) | 74,197 |
| 2 | Tottenham Hotspur Stadium (Tottenham) | 62,850 |
| 3 | London Stadium (West Ham) | 62,500 |
| 4 | Anfield (Liverpool) | 61,276 |
| 5 | Emirates Stadium (Arsenal) | 60,704 |
| 6 | Etihad Stadium (Man City) | 52,900 |
| 7 | Everton Stadium – when open (Everton) | 52,888 |
Wyness insisted the revenue generated by the stadium move will also make a “big difference” to the bottom line.
He told Football Insider‘s Inside Track podcast: “There will be a number of things which contribute to a better picture next season.
“Not just is there investment from The Friedkin Group, but there’s the revenue from the new stadium as well.
“That’s going to make a big difference to the money coming in.
“The Friedkins have already addressed the money going out, in many ways, by reorganising the loans, the interest payments, etc.
“It’s going to be a dramatically good picture compared to this season.
“The losses have already been reduced by £30million, which is a good sign, and we’re also still complying with PSR.”
Everton set to bank further stadium boost
Meanwhile, Wyness has previously told Football Insider (29 March) that Everton may have already agreed a stadium naming rights deal with the necessary legal issues currently being resolved.
Such a deal could be worth £15million-a-year to the Merseyside club, who spent £800million to complete the state-of-the-art facility.
Everton have publicly confirmed they have received offers to sponsor their new stadium, but are yet to announce an agreement with any interested parties.
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