Kieran Maguire: FSG offer Liverpool investors ‘bargain’ amid ‘£100m per match’ fan reveal
Selling a minority stake in Liverpool as opposed to a full takeover will be a “seductive” proposition for owner John Henry given the potential revenue of broadcasting.
That is the opinion of finance expert Kieran Maguire, who spoke exclusively to Football Insider about the reasons behind FSG wanting to retain majority control at Anfield.
Liverpool owners Fenway Sports Group, a group founded by Henry, announced in November that the Premier League club was open to a full takeover.
However, it has since been reported that Henry is now only open to minority investment, with the Liverpool owner insisting the club is not for sale.
Henry bought the Merseyside club for £300million back in 2010 and now values the club between £2.7-£4bn.
Maguire insists that developments in broadcasting could eventually see Liverpool earn £100million per match if they are able to monetise their global fanbase, which is a key reason for Henry to stay on the board at Liverpool.
“From John Henry’s perspective, selling a minority stake effectively reduces his initial cost of Liverpool from £300 million to zero,” Maguire told Football Insider‘s Sean Fisher.
“He would still own 85-95 per cent of the club in that case which is a very, very seductive proposition.
“You’ve only got to look at the potential developments in the world of broadcasting, streaming, metaverse etc. which are being embraced by some of our senior broadcasters.
“If Liverpool have 20 million fans paying £5 per match, you’ve got £100million per match for a single rights coming in for a football club that already currently has annual revenues of £400-450million.
“That’s where the potential lies for investors.
“Developing a relationship with the fan base, encouraging them to be monetised through the options and the opportunities that new technology brings and all of a sudden, Liverpool looks an absolute bargain.“
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