Kieran Maguire issues ‘absolutely critical’ Arsenal claim after £62m USA reveal
Arsenal are lightyears behind Premier League rivals Man United and Liverpool in terms of global presence and should work on expanding their growth in America.
That is the opinion of finance expert Kieran Maguire, who spoke exclusively to Football Insider about the possible revenue streams Arsenal can explore in the United States.
The CLV Group published their 2023 Fan Relationship Index report this week, which showed that Arsenal are missing out on £62million worth of revenue.
That figure is split up into three revenue streams – digital memberships, streaming services and virtual matchday experiences.
Maguire insists that it is “critical” that Arsenal expand their commercial presence in the United States and take advantage of the overseas market to catch up with their Premier League rivals.
“Football is a notoriously short-term sport in which attitudes change match-to-match,” Maguire told Football Insider.
“So finding a club that has a strategic long-term objective is rare in football.
“In terms of Arsenal, they are a club that are in the catch-up position but they also have the potential to expand their brand.
“So having initiatives in terms of building its digital network and connection with fans in markets such as the US is absolutely critical as they are lightyears behind Man United and Liverpool in terms of global presence.
“However, Arsenal do have the opportunity to establish themselves as London’s biggest club given their stadium and sporting success compared to rivals Tottenham.“
In other news, Football Insider sources reveal Arsenal now want to beat Tottenham to Marco Asensio as move made