Kieran Maguire: Man City’s rivals will rush to match them after new ‘agreement’
Man City and their City Football Group network is the template for other clubs, including in the Premier League, for building their own multi-club organisations.
That is the view of finance expert Kieran Maguire, who spoke exclusively to Football Insider about the perks of multi-club networks after City’s group expanded into Turkey.
As reported by The Athletic, City owners CFG announced a “football collaboration agreement” with Turkish Super Lig side Istanbul Basaksehir last week.
It marks the 12th club to now have shares owned by CFG – they now own majority stakes in clubs across five separate continents.
Man City strike new deal – rivals will want to copy it
Maguire believes rival clubs and owners will look to copy the model used by CFG due to the success it has had in recent years.
“The CFG model is the most intriguing multi-club network in world football – it’s certainly the biggest,” Maguire told Football Insider’s Sean Fisher.
“They benefit by developing similar cultures at the clubs, they can share training methods, sports science utilization and provide opportunities for players to move around from one club to the other.
“All of those are positives and from CFG’s point of view they can offer potential shirt sponsorship deals to an awful lot of clubs dotted in different countries and continents around the world.
“So they can target individual markets.
“I expect to see the model continued by CFG and being copied by other owners whose interests aren’t necessarily in football but towards having a global brand and network.“
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