Kieran Maguire reveals FSG’s A1 priority amid ‘huge’ Liverpool finance claim
Liverpool are arguably the jewel in Fenway Sports Group’s crown because football’s revenue generation potential is superior to baseball’s.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about recent remarks from FSG chief Samantha Barkowski.
FSG have often been accused of prioritising their other major sports investment, the Boston Red Sox, ahead of Liverpool.
But as quoted by the Liverpool ECHO on Thursday (27 October), Barkowski, the group’s vice president of strategy and growth, insisted there is “absolutely no” favouritism and that Liverpool are part of a “very complementary ecosystem”.
The Red Sox were FSG’s first headline sports acquisition in 2002, while his takeovers of Liverpool and NHL outfit the Pittsburgh Penguins were completed in 2010 and 2021 respectively.
Maguire claims that football is the market where FSG have the highest ceiling in terms of future profits.
“There is a lot of validity in her comments in terms of the importance of Liverpool to the FSG project,” he told Football Insider’s Adam Williams.
“The reason for this is that football still has a huge upside in the sense that it is a global product. It has big viewing figures in over 190 countries as far as the Premier League is concerned, for example.
“It can truly be said to be the world’s game. That cannot be the case with baseball.
“Therefore, there is a limited upside in terms of what can be achieved in terms of attracting new money into baseball.
“That opportunity very much exists in football, so you can understand why FSG continue to see it as a big opportunity.”
In other news, door opens for Liverpool to sign Youssoufa Moukoko as deal agreed next month.