Finance guru: Liverpool ‘big winners’ as £1.5bn deal agreed
Liverpool will be one of the “biggest winners” after Uefa secured an increase on its Champions League broadcast deal.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the outcome of the auction for 2024 to 2027 rights cycle.
The Guardian reported last Thursday (30 June) that Uefa have negotiated a £1.5billion deal for the TV rights in the UK market.
That figure represents a £300m upswing on the previous deal.
The rights are split between BT Sport, Amazon and the BBC.
Plumley explains why vanquished 2021-22 finalists Liverpool will be delighted with the results of the rights auction.
“I think they will be very happy with it,” he told Football Insider’s Adam Williams.
“We’re led to believe that Uefa were looking for a 20 per cent increase. It looks like they’ve got that. If they have got what they wanted, the clubs will be happy too because they’ll benefit.
“Liverpool will be one of the biggest winners proportionately because the odds are stacked in their favour in terms of how that money is distributed.
“If they stay at the top and continue to be in the competition, they’ll reap more benefits in the future because of the coefficient system.”
Liverpool earned £266.1m in media income in 2020-21, the last financial year on record.
That figure is expected to rise for 2021-22, when Jurgen Klopp’s side won the FA Cup as well as League Cup and finished runners-up in the Premier League and Champions League.
In other news, Bournemouth open talks to sign Liverpool star Nat Phillips amid new twist.