Finance guru ‘wowed’ by Liverpool after ‘£80m’ cash cow ‘snatched away’
Liverpool are rightly “bullish” about their strong financial results for 2020-21 despite the near-total loss of matchday income.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ annual figures.
Liverpool released their annual accounts last Friday (25 February) for the year ending 31 May 2021, showcasing total revenues of £487million.
Commercial revenue remained steady and media income soared, but money through the turnstiles at Anfield fell from £70m to just £3m.
Plumley claims Liverpool will be satisfied with the results for a year in which matchday income, which usually tops £80m, was blocked by Covid.
“I think they’ll be happy with that,” he told Football Insider‘s Adam Williams.
“They have been quite bullish about the results. Matchday revenue has taken the biggest hit at 95 per cent down on previous years but we expected that.
“The rest of the figures are really positive. The overall picture is a flat revenue profile. But in the current climate, I think most clubs would have taken that.
“Liverpool’s matchday total previously was somewhere in the region of £80m. That’s been snatched away and, wow, they’ve still produced strong results.
“We are dealing with fine margins. They could have broken even or made a small profit with a little bit more on-pitch success.”
Liverpool are currently 2nd in the Premier League with two games in hand over league leaders Man City.
They face Norwich City in the FA Cup tomorrow night (2 March).
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