Liverpool news: Finance guru issues ‘massive’ claim as FSG ‘join all the dots’ with new deal
Liverpool owners Fenway Sports Group are on course to “join all the dots” across their multi-club network with their latest sponsor deal.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Liverpool’s new deal with United States-based firm Cardless.
Liverpool announced on Thursday (7 April) that they had partnered with Cardless to produce a club-branded credit card for customers in the States.
FSG own two major franchises across the pond, with MLB outfit Boston Red Sox and ice hockey team Pittsburgh Penguins both part of their portfolio.
Liverpool also have a sizeable following in the US and list dozens of supporters’ clubs across the country on their official website.
Plumley hailed the Reds for making the most out of their links to what is a “massive market” in their owners’ homeland.
“The United States is a massive market for Premier League clubs,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“So that connection with as many fans as possible is a bonus, as is Liverpool’s links through the owners.
“They can join all the dots in terms of the other franchises they’ve got, so I think it is especially important for them.“
Liverpool remain 2nd in the Premier League following their pulsating 2-2 draw with Man City last Sunday (10 April).
The Merseysiders take a 3-1 aggregate lead into the Champions League quarter-final second leg against Benfica at Anfield on Wednesday (13 April).
In other news, ex-Premier League referee claims Raheem Sterling winner against Liverpool should have stood as new analysis emerges.