Kieran Maguire: Liverpool chiefs eyeing ‘big profit’ on £1.1bn investment as FSG deal agreed
Liverpool stakeholders RedBird Capital are in it for the long haul as they look to make a “big” profit from the acquisition of AC Milan.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the investment ambitions of the American private equity giants.
RedBird acquired a 10 per cent stake in Liverpool ownership group Fenway Sports Group in April last year.
The Liverpool Echo reported on Thursday (26 May) that RedBird are now ready to complete a £1.1billion takeover of recently-crowned Italian champion Milan.
Maguire explained why the firm is likely to pursue long-term gains as it expands its sports portfolio.
“We are seeing private equity having a bigger and bigger range of investments,” he told Football Insider’s Adam Williams.
“Often when you buy a company, they are looking to flip it in three to five years. But we are now seeing more strategic and long-term investments with a view to making big profits in the distant future.
“I suspect that’s what we will see with AC Milan.
“American investors are particularly bullish in terms of revenue streams. They think there is gold in the hills with the Metaverse.
“You can get 54,00 in the stadium at Liverpool but they have hundreds of millions of fans around the world. How can they monetise those extra fans? One way is through being at the forefront of the Metaverse.”
RedBird also own a stake in Ligue side Toulouse and sports agency Wasserman.
They have indirect ownership of the Boston Red Sox, Pittsburgh Penguins and Liverpool through FSG.
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