Liverpool could be set to lose £120m in revenue, this is why
Liverpool could be set to lose up to £120million in revenue if they fail to qualify for the Champions League this season.
Arne Slot’s side have endured a challenging campaign following their inconsistent form in the Premier League.
The Reds suffered a 2-1 defeat against struggling Wolves on Tuesday (3 March), with Andre’s injury-time strike sealing all three points for the hosts at Molineux.
The Merseyside giants have now slipped to sixth in the Premier League table, but they are level on points with fifth-place Chelsea after 29 matches.
Failing to qualify for the Champions League would come as a huge blow financially for Liverpool as they look to continue increasing their revenues.
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VISIT THE FINANCE HUBHow much Liverpool generate from Champions League
The Champions League is highly lucrative for Liverpool due to the increased prize money compared to the Europa League and Conference League.
Uefa’s European Club Finance and Investment Landscape report, which the governing body publishes annually, revealed the Reds earned £85.7m from the Champions League last season before being knocked out in the last 16 by eventual winners PSG.
Meanwhile, the figure was just £22.7m in 2023-24 after being dumped out of the Europa League at their quarter-final stage at the hands of Atalanta.
Speaking to BBC Sport on Wednesday (4 March), finance expert Kieran Maguire revealed failing to qualify for the Champions League could cost Liverpool up to £120m.
He insisted there would be implications on the 20-time English champions’ broadcast, commercial and matchday revenues at Anfield.
However, Slot’s side are still well placed to qualify for the Champions League as five places are once again expected to be on offer to English clubs this season.
Winning the competition would also secure automatic qualification, with the Reds set to take on Galatasaray in the last 16 this month.
How Liverpool smashed their club-record revenue
Liverpool posted a club-record revenue in 2024-25 after publishing their latest accounts last week, showing their turnover increased from £614m in 2023-24 to £703m.
That was backed by a surge in broadcast revenue after winning the Premier League title, with their figures improving from £204m to £264m last season.
Elsewhere, commercial income increased from £308m to £323m as the Reds continue to cash in on sponsorship opportunities at Anfield.
Matchday income also received a boost following Liverpool’s return to the Champions League last season, with their numbers rising from £102m to £116m.
However, the club’s wage bill rose from £386m to £428m due to the bonuses owed to players and staff after being crowned Premier League champions.
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