Finance guru salutes ‘very smart’ Liverpool move after ‘huge backlash’ dodged
Liverpool have avoided a potentially “huge backlash” after canvassing supporters on a possible cryptocurrency partnership.
So says finance guru Doctor Dan Plumley, speaking exclusively to Football Insider about the “very smart” move from the Reds’ commercial team.
Blockchain sponsorship has swept through football over the last 12 months, with over half of the Premier League in bed with an official crypto partner.
But supporters’ trusts from clubs such as Leeds United and Arsenal have spoken out over the partnerships, which they believe are ethically dubious.
Per the Liverpool Echo yesterday (24 January), Liverpool are surveying bedrock supporters about their feelings towards a potential crypto deal.
Plumley hailed the rationale behind this move and claimed that the Merseysiders have sidestepped a potential PR banana skin.
“They have been consulting with their fans around cryptocurrency,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“That shows the direction of travel they are headed in. It also fits with this narrative of needing to find more commercial partners.
“One of the ways to do that might be crypto. They aren’t sure about it yet so they have decided to go to the fans first.
“I think that is a very smart move from Liverpool. We have seen the huge backlash from other clubs that haven’t consulted with their supporters.”
Liverpool trousered £217million in commercial income in the last recorded financial year.
Matt Higham recently joined the club as partnerships manager after Matt Scammell left his post as commercial director last week.
In other news, pundit slams senior figure for “hiding” after controversial Jota-Liverpool footage analysed via Sky Sports.