Finance guru: Liverpool could rake it in after £250m TV deal struck today
Liverpool could rake it in from the South American market as news of a new big-money broadcast deal emerges.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ commercial ambitions in the region.
The Times reported today (18 January) that the Premier League has secured a new £250million TV deal in South America.
The deal with ESPN is spread out across three years and represents a 35 per cent upswing on the value of the previous package.
Plumley told this site last month (20 December) that he expects Liverpool owners FSG to continue their interest in buying a South American club.
And the spreadsheet guru suggests that the Reds could take advantage of the TV coverage in South America to pursue their own growth strategy.
“This is interesting,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“The Premier League as an organisation have been very good at exploiting growth areas in the past.
“Asia and Australia, going back to Richard Scudamore’s time. There is growth potential in the South American market more widely for the Premier League.
“That in turn will benefit the clubs more widely. Liverpool are one of the biggest in the world and there’s growth potential in Brazil, Argentina and so on.
“Football is the biggest sport in South America, as we know. When you tie all that in, new and emerging markets are going to benefit the TV rights deal.
“There is also a major financial opportunity for Liverpool, who will be looking to push their own prospects in those territories as well.”
Liverpool superstars Alisson, Fabinho and Roberto Firmino all play for the Brazilian national team.
The club also lists five South American supporters’ clubs on their official website.
In other news, PSV make approach for Nathaniel Phillips as Liverpool asking price revealed.