Finance guru: Liverpool protecting their ‘finest assets’ as ‘incredibly valuable’ deal confirmed
Liverpool can grow and protect their data and analytics systems thanks to a new partnership with technology firm Wasabi.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider after the deal was announced last Wednesday (23 February).
The cloud storage specialists will take over all of the League Cup champions’ data management under the terms of the partnership.
It is claimed that the tie-in will help Liverpool “harness the power of its huge volumes of data” from fan engagement to player analytics.
And Plumley explains that data from both areas can be lucrative for the Merseysiders.
“Data is incredibly valuable to football clubs nowadays,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“There is analytics with regards to sporting performance, which links into scouting and recruitment.
“And then you have fan data and how you interact with consumers. That is a global concern now and is also hugely valuable.
“Safe and efficient storage of that data is really important. This partnership shows the shift and the way that the world is going.
“We’ll see a lot more like this. It looks a good deal on paper.
“The sports world now is data-driven and Liverpool are looking to protect their finest assets in that area.”
Liverpool posted their annual financial results for the 2020-21 campaign last Friday (25 February).
They revealed a £4.8million loss on revenue of £487m, with commercial income remaining steady at £217m.
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