Finance guru: ‘The sky is the limit’ for Liverpool amid latest from New York
Liverpool have a higher ceiling than their peers in Fenway Sports Group’s network of sports teams.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ appeal as a business investment.
Besides Liverpool, FSG own baseball outfit the Boston Red Sox and the NHL team the Pittsburgh Penguins.
As quoted by the Liverpool ECHO on Thursday (27 October), Samantha Barkowski, the Boston-based group’s vice president of strategy and growth, addressed Liverpool’s status with the group at a conference in New York.
She insisted there is “absolutely no” favouritism and that Liverpool are part of a “very complementary ecosystem”.
Plumley goes one step further, claiming that the Reds are in fact the most potentially lucrative investment.
insisted there is “absolutely no” favouritism and that Liverpool are part of a “complementary ecosystem”.
“There is probably a higher ceiling in football at the moment,” he told Football Insider’s Adam Williams.
“If we look a some of the valuation metrics at the moment and let’s use the Forbes list as an example, they have got the two outfits pretty close.
“Liverpool are the 12th-highest valued franchise in world sport at about $4.1bn. The Red Sox are 20th at $3.5bn, so not much difference.
“Liverpool have grown much quicker in the past five years. They have grown 165 per cent in value in that time. The Red Sox has been 51 per cent.
“Over a long period of time, the American model gives much more security and additional revenues because it’s a closed league.
“But the growth prospect is probably higher in football because of things like the international right and Super League.
“FSG will still see Liverpool as a priority because the sky is the limit in terms of growth potential. The caveat is that you have to be competing at the top end of the Premier League and in the Champions League.“
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