Finance guru: Liverpool ‘loving it’ as £242m-a-year deal on the cards
Liverpool will be “loving” the news that Uefa wants to double the value of its USA media rights to £242million per year.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the current auction for the broadcast package.
As relayed by Sports Business on Monday (11 June), the rights have now gone to tender through sports agency Relevant.
Liverpool recorded media income of £266.1m in the last recorded financial year, with a chunk of that coming from the current £122m-a-year US Uefa rights deal.
The new American TV agreement will cover the 2024-27 cycle, and that coincides with the launch of the expanded Champions League group stage format.
Plumley explained that European football’s governing body wants to double its media take from the US and that this will delight the likes of Liverpool.
“It’s Paramount and Univision that have current rights for £121m per year,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“Uefa want to double that, or so the rumour goes. That would take us to £242m. Bloomberg have also reported that the rights could top £278m. It’s that kind of ballpark.
“The marketing agency Relevant was suggesting that they could £208m per season. I think Uefa would be happy with that.
“It’s an increase of about £83m per year. I think that’s realistic and achievable. The clubs will be loving it. Anything above that is a bonus.”
In other news, expert suggests when Liverpool could sign Jude Bellingham amid “inside scoop” claim.