Finance guru: Liverpool may have just rejected £60m-a-year crypto deal
Liverpool may have turned down an extra £10million-a-year from a cryptocurrency firm in favour of their new deal with Standard Chartered.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ renewed front-of-shirt partnership.
Liverpool announced last Thursday (14 July) that they have renewed their contract with banking and financial services firm Standard Chartered for another four seasons.
The Times reported later that day that the new contract is worth £50million per term, which represents a £10m increase on the previous arrangement.
Multiple reports earlier this year suggested that Liverpool were weighing up whether to ditch Standard Chartered in favour of a crypto deal.
But supporter groups like Spirit of Shankly reacted unfavourably when the Reds launched a ranger of NFTs, which also run on blockchain technology, earlier this year.
Plumley insists that Liverpool have reached the right decision even if it means they have turned down the chance to add another £10m to their £50m-a-year deal with Standard Chartered.
“It’s possible that they could have got a bit more out of a crypto firm,” he told Football Insider’s Adam Williams.
“But you have to weigh that up against the negativity and the PR pressure that comes with it.
“If they could have got an extra few million out of a crypto firm, is that worth the risk of everything that comes with crypto and that backlash from fans?
“The safest bet for them was the Standard Chartered deal. Would it have been worth another £10m? Probably not.”
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