Expert: Liverpool plan doomed to fail after boardroom capitulation
Liverpool are unlikely to turn their own behind-the-scenes and mid-match content into a lucrative revenue stream.
That is the view of data expert Ben Dinnery, who runs the Premier Injuries site and has a background in medicine and statistical analysis.
UK broadcasters have for some time been angling for half-time interviews with managers and enhanced training ground access.
But a proposal to hand the media those privileges capitulated at a recent Premier League summit, per the Daily Mail earlier this month (19 June).
It is understood that Liverpool were one of eight teams to vote against the motion as they want to monetise their own content.
Dinnery told this site on 2 June that he does not believe that more interviews and greater media access would give the everyday fan greater clarity on fitness and selection issues.
He now explains that the Merseysiders’ plan to market their own content rather than go through the broadcasters is also doomed to fail.
“In the past when you had more big characters, this might have worked,” he told Football Insider’s Adam Williams.
“But now, it might have a very short shelf life. It will pique interest for a very short while. However, the majority of the time, it is unlikely that there will be anything groundbreaking here.
“But if clubs do want to go down this route, it will be very much on their own terms.”
Liverpool earned £266.1million in media income in 2020-21, the last financial year on record.
They have their own media channel in the form of LFCTV GO.
In other news, pundit backs Liverpool to sign centre-half as Joe Gomez exit mooted.