Revealed: Liverpool promised double-your-money deal as £4bn bonanza on the cards
The organisers of the Super League have pledged that the likes of Liverpool could more than double the money they earn from the Champions League if they re-join the project, Football Insider has learned.
The Merseysiders were one of six Premier League teams and nine in total to withdraw from the breakaway league in April 2021 amid an unprecedented fan backlash.
But A22 Sports Management – the company formed by remaining Super League sides Real Madrid, Barcelona and Juventus – have not given up in their attempts to relaunch the competition.
Football Insider attended a summit in Brussels last Friday (13 January) where A22 consultant Antón Garcia revealed that the firm projects a financial upswing of over 100 per cent if the rebel league is successfully resurrected.
Garcia outlined two relaunch strategies, one “aggressive” (with the Super League replacing the Champions League) and one “conservative” (the Super League running alongside the Champions League).
It is claimed that either approach would see revenues for participating teams double when compared to their usual earnings from Uefa competitions.
The total pot could therefore top £4billion, twice the figure Uefa recorded for the 2020-21 Champions League season, the last campaign for which data is available.
Critics have suggested that this rise would come at the expense of domestic TV deals across the continent.
Meanwhile, Marc Watson, CEO of sports media company Eleven, claims that the Super League has failed to factor in the value of scarcity and that more matches would not lead to exponential growth.
A22 appear undeterred despite a recent preliminary ruling from the European Court of Justice that Uefa and Fifa should be permitted to punish teams and players who sign up for breakaway leagues.
Liverpool’s Super League fate likely hinges on whether an independent regulator, for which the government is expected to outline a remit by the end of the month, has the power to veto English clubs’ attempts to join up.
The Reds have previously stated that their stance towards the Super League had not changed since their April 2021 withdrawal.
That, however, was before Fenway Sports Group announced that they were seeking external investment in the club, with the option of a full takeover still on the table.
In other news, Liverpool have “concrete” interest in signing Ruben Neves and are biding time for late-January swoop.