Finance guru salutes ‘Liverpool effect’ as long-awaited £10bn deal ‘finally’ struck
The Premier League has the likes of Liverpool to thank for the latest blockbuster broadcast agreement.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the seismic new TV deal.
As per The Times last Thursday (10 February), the top-flight’s broadcast income will smash the £10billion barrier in the next three-year cycle.
It is also understood that the value of overseas rights will overtake domestic rights for the first time in history.
Liverpool’s commercial income topped £217million for the last financial year, and the club has hailed the influence of its global fanbase.
And Plumley explained why the explosion in overseas rights is partly attributable to the “buzz” the Merseysiders generate outside the UK.
“It’s been predicted for a few years now, and now it’s finally happened,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“It’s a testament to the business model of the league and the global appeal.
“Arguably, you would say that the UK deal is big but the draw of UK clubs overseas is huge. We don’t get a sense of that scale because we live here.
“That buzz is generated by the appeal of the big clubs. That’s the effect of Liverpool, Man United etcetera.
“A few years ago, they changed the distribution mechanism for the merit payments so the top club would take home more of the pot.
“The big clubs’ argument for that was that they were the ones driving the influence.”
Liverpool are in action against Inter Milan in the Champions League last-16 tomorrow night (16 February).
Jurgen Klopp’s side are 2nd in the Premier League, nine points behind Man City with a game in hand.
In other news, ex-Fifa official wants referee banned after “totally unacceptable” Mohamed Salah comments.