Finance guru salutes Liverpool after £8.5m deal struck – ‘we’ve never seen this before’
Liverpool have embarked on an NFT deal that is unlike any other we have seen in football so far.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ new range of digital artwork.
Liverpool announced last Thursday (24 March) that they had partnered with Sotheby’s to create a collection of NFTs priced at £56 each.
The Reds could pocket over £8.5m from the sale of the digital collectables alone, according to The Athletic last Friday (25 March).
Several top-flight clubs have NFT deals in place and the Premier League itself is understood to be seeking a league-wide arrangement.
But Plumley explained why Liverpool’s “low cost, high volume” approach separates them from the herd.
“It’s an interesting arrangement,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“If you break the £8.5m down, this is a very different scheme to what we have seen elsewhere.
“It’s high volume, low cost. It’s designed to reach the masses. They are pieces of art that are a lot like the old football stickers.
“They are £56 each and there is about 170,000 of those. That is different to what we have seen before, i.e high value, low volume.
“Liverpool have partnered with a reputable auction firm, which is important. They are also telling fans not to treat them as investments.
“Essentially they’re saying you should buy them to keep them. Of course, some people will still see this as a chance to buy them and sell them in the future.
“But I think other clubs will be looking in and seeing how many Liverpool sell and gauge the interest.”
Liverpool earned £217.6m in commercial income in 2020-21.
They are next in action against Watford on Saturday (2 April).
In other news, pundit tells Liverpool to ‘bend the rules’ after ‘huge’ Mohamed Salah reveal.