Finance guru: Liverpool to exploit ‘untapped market’ with ‘super attractive’ South American deal
It is no surprise to see Liverpool owners Fenway Sports Group zero in on the Brazilian market as they look to add to their multi-club empire.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Boston-based collective’s ambitions for their sporting portfolio.
FSG have frequently been linked with a takeover of a Brazilian club, most recently by the Liverpool ECHO last month (21 June).
Brazilian sides continue to dominate the Copa Libertadores, South America’s equivalent of the Champions League, with five clubs into the quarter-finals in the 2022 edition of the competition.
FSG have baseball and hockey outfits under their ownership umbrella in the form of the Boston Red Sox and Pittsburgh Penguins.
Plumley explained why they are keen to expand further with an investment in Brazilian football.
“We know it’s a big league in world football,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“Financially, it’s not as big as the European market but there is a healthy number of clubs in Brazil and it is very much a professional league.
“They have got lots and lots of fans, and they love their football. So, it is a super attractive market for those who are looking at club ownership.
“There is also little to worry about in terms of conflict of interest because it is very unlikely that those clubs would play each other apart from maybe in the Club World Cup.
“So, there’s a lot to like about it and it’s an untapped market at present.”
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