Kieran Maguire issues big-money Liverpool claim after three-year Asian deal signed
Liverpool are ready to tap into the Indian market and monetise the interest that they generate in the territory.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Merseysiders’ global commercial appeal.
Per Inside Sport last Sunday (13 March), the Premier League has signed a new three-year TV deal covering the Indian subcontinent.
The new deal represents a 25 per cent fall on the value of the previous deal, which is in contrast to the upward trend in overseas rights.
Liverpool, who revealed a commercial income of £217million in their last set of accounts, list 12 official fan clubs in India.
And Maguire insists that the Reds can use data collected from their fanbase to push the boat out in the Indian commercial market.
“Football is very big in India but cricket dominates the market,” he told Football Insider‘s Adam Williams.
“Liverpool have used their app to get data. They are aware from their database of fan interactions where their supporters are located.
“The big clubs with the global reach want to expand that as they are ready to monetise that relationship at some point in the near future.
“Given the size of the population, Liverpool will be very keen to tap into that market.”
Liverpool posted an annual pre-tax loss of £4.8m in their last set of accounts.
They are next in action against Nottingham Forest in the FA Cup quarter-final on Sunday (20 March).
In other news, Pundit issues “next level” Liverpool claim after Mohamed Salah replacement update from Romano.