‘Man City have agreed record-breaking deal’ – Stefan Borson drops transfer verdict
Manchester City have agreed a record-breaking deal as they look to continue improving their revenue at the Etihad Stadium.
Pep Guardiola’s side have extended their partnership with Puma for a further 10 years, with the contract reportedly worth a minimum of £1billion.
The 10-time English champions initially signed a £65million-a-year deal with the German kit manufacturer in 2019.
Their latest deal, which is believed to be worth a Premier League record £100million a year, surpasses the £90million-a-year agreement rivals Manchester United signed with Adidas.
However, former Man City financial adviser Stefan Borson exclusively told Football Insider the club will likely need to hit certain bonuses before receiving the reported £100million from Puma.
Man City posted a record-breaking revenue in their latest published accounts for 2023-24 after their turnover increased by £2.2million to £715million.
Meanwhile, their commercial revenue rose from £341.4million to £344.7million.
Man City could face sponsor blow after deal agreed
Borson insisted £100million a year will be worth considerably less to Man City in 10 years’ time.
He told Football Insider: “I doubt it will have an impact on the spending.
“This is talking about a club that’s already running a wage bill over £400million and already has one of the largest turnovers.
“I think it is critical because clearly you need to keep that revenue very high and clearly if it’s the record deal, it’s the record deal, but I don’t think it’s going to change things.
“They are already in that position where they’ve got some of the biggest deals. Whether they’re getting let’s say £70million or £90million in a given season from Puma doesn’t make that much difference.
“We don’t know the terms of the deal, of course. I suspect it is up to £100million a year, i.e. in certain circumstances, for example, in a season where you win the Champions League, there are bonuses attached.
“There will probably also be sales targets within there in terms of produce that’s sold before you get to the £100million, so I don’t think it’s as straightforward as £100million every year.
“Of course, if we’re talking about what is £100million worth today versus in 10 years’ time at the end of the deal, then clearly that’s also miles apart.
“With inflation and everything else, £100million today is worth considerably less in 10 years’ time. So, in some ways, the deal in real terms actually dips down a lot, and that’s the same with all of these deals.
“It depends on the terms as to what it looks like.”
Man City accelerate James McAtee sale
In terms of a potential exit at the Etihad, Football Insider revealed on 14 July Man City are planning to sell James McAtee this summer.
Several Premier League and Bundesliga clubs are now considering moves for the 22-year-old as the race for his signature hots up.
It is understood McAtee could snub Premier League interest in favour of a move to Germany if he is to complete a move away from the Etihad.
For more Man City and exclusive news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.