Finance guru salutes ‘smart’ Man City as new takeover details emerge from Brazil
Man City parent group City Football Group are “smart” to target a low-status Brazilian club for a takeover ahead of an established name.
So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about CFG’s plans to add the eleventh team to its portfolio.
Respected Brazilian outlet UOL reported last Thursday (24 February) that the conglomerate is actively searching for a club in the Brazilian market.
It is claimed that CFG would target a lower-league side and build their way up rather than going in at the top floor.
It is a wise strategy to effectively start a team from scratch, insists Plumley.
“If you start a team from scratch, you build the brand equity around that,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“It also gives you more scope to develop the brand. You automatically then dial that into the City Football Group brand from the get-go.
“It’s a smart move because you’re not fighting against any historical narrative that the club has got.
“That would be the reverse if you were looking at one of the huge Brazilian clubs. They are steeped in history and have their own brand.
“The other factor, bringing it back to cold, hard money, is you’re looking at a cheaper investment the further down you go.
“There is potentially a bigger return on your investment too, although that isn’t always City Football Group’s primary aim.”
City, the crown jewel in the CFG empire, are top of the Premier League but could be overtaken if Liverpool win their games in hand.
They are in action against Peterborough United in the FA Cup tonight (1 March).
In other news, pundit “amazed” by Bernardo Silva amid Man City transfer update from Spain.