Finance guru: Man City to demand more than £12.6bn after top brass meet in Vienna
Man City will likely be part of a cohort of elite clubs to demand an increase on the new Uefa media deal after it expires in 2027.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the future of the £12.6billion rights package.
City were one of six Premier League sides to join and almost immediately abandon the star-crossed Super League in April last year.
The wantaway clubs have since been placated by the new three-year £12.6bn rights deal, which comes into effect from the 2024-25 season.
City chiefs were among those to convene in Vienna last week for the General Assembly of the European Club Association, which is chaired by Paris Saint-Germain president Nasser Al-Khelaifi.
As quoted by SportPro last Wednesday (30 March), the Qatari claimed that the new Uefa deal will but as lucrative as the Super League for ECA clubs.
But Plumley claims that it is only a matter of time until the likes of City demand even more from the Uefa media deal.
“You can understand the message from the ECA,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.
“We never fully saw a broadcast deal valuation for the Super League.
“The numbers that were doing the rounds, they came from JP Morgan to get the league off the ground, with welcome payments and whatnot.
“We’ll never know what the broadcast deal would have looked like. But the start-up fee was about £4.6bn.
“I’ve seen £12.6bn for the TV and marketing deal across three seasons, so those numbers are about level.
“It’s a huge increase on what the Champions League has been in the past.
“But after 2027, the clubs are going to want more or they will say they can do it bigger and better themselves.”
City host Atletico Madrid in the first leg of the Champions League quarter-final tomorrow (5 April).
They also lead the Premier League by a single point ahead of Sunday’s (10 April) crucial title showdown with Liverpool.
In other news, ex-Premier League referee suggests his may be real reason for Jack Grealish troubles at Man City.