Man United battle Tottenham to land naming rights deal – Borson
Manchester United will face competition from Tottenham, West Ham and Everton to land a stadium naming rights deal.
That is the view of former Man City financial advisor Stefan Borson, who exclusively told Football Insider Man United will have had conversations previously about trying to land a naming rights deal for Old Trafford that didn’t prove successful.
The Athletic reported the Premier League giants are considering selling the naming rights to a refurbished Old Trafford or a newly-built stadium.
It comes as Sir Jim Ratcliffe is looking to drive up Man United’s revenues after securing a 27.7 per cent stake in the club for £1.25billion earlier this year.
Manchester City currently earn the most in the Premier League from naming rights as Etihad Airways pays around £15million to sponsor their stadium as part of the Abu Dhabi airline’s £80million annual contribution to the club.
Barcelona’s stadium naming rights and kit sponsorship deal with Spotify is by far the biggest in football, with the streaming company paying the La Liga giants £236million over four years.
Man United could face issues landing stadium naming rights deal
Borson insisted Man United will face plenty of competition from some of their Premier League rivals to land a stadium naming rights deal.
“Spurs have been trying to sell naming rights for the new stadium for four years or even longer,” Borson told Football Insider.
“That’s a brand-new stadium in central London with lots of alternative use and it would be a first-time sponsor.
“You would have thought that it would be very attractive, but they have not been able to get the amount they want.
“West Ham have also looked to have a naming rights deal, slightly less attractive as a proposition compared to Spurs.
“But you still would have thought a London stadium would have had some interest, and it’s been difficult for them to find somebody.
“Everton are going to be in the market for a stadium rights deal as well. There is lots of competition.
“Man United have tried in the past. They will have had a whole host of agencies in the past saying ‘Why don’t we try this, why don’t want we open up a conversation with a client of ours? Here is an actual offer’.
“I’m sure it’s all been done. The idea that they’ve never had that conversation is just not true.
“Easier said than done is the story on United selling Old Trafford naming rights.”
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