Man United fumble ‘£100m’ deal as huge-money details emerge – Keith Wyness
Everton’s former chief Keith Wyness has insisted Man United should have brought in £100million per year for their front-of-kit sponsorship deal.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – suggested the United commercial team must be evaluated after striking a fresh deal for just over half that figure.
Man United announced their deal with Qualcomm on Monday (1 July), with the Snapdragon brand front and centre of their new kit for the 2024-25 campaign.
According to The Athletic (1 July), the deal is worth just under £60million per year and could run for five years if a two-year extension clause is activated.
United brought in £303million in commercial revenue in the 2022-23 campaign, the second-highest level in the Premier League – with only rivals City bringing in more.
Man United short-changed by £40m in new kit deal negotiations, says Wyness
Wyness told Football Insider‘s Insider Track podcast: “I think the kit sponsorship is worth £100million.
“Companies can use the impressions and convert that into revenue and sales.
“That would take good data use and good monetisation, but it’s there to be done.
“I would’ve been focusing on those type of companies, but United’s sales pitch may not have been able to make that happen.
“It should’ve been worth £100million.
“If you compare it to the price of one Super Bowl advert, what United’s shirt offers across the whole season – it’s so cheap at £60million.
“It’s something which the team need to look at.”
In other news, Man United caught up in new controversy after Government twist today.
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