Newcastle in line to profit from £750m boost as Premier League pitches new plans
The Premier League has pitched an overhaul of some of its commercial rights activities that could result in an annual £750million boost.
Sky News reports that Newcastle United and the other 19 top-flight sides were informed at a shareholder meeting this week that the move was being explored.
The boost would come by centralising perimeter advertising sales and increasing the number of top-level commercial partners associated with the Premier League.
Initial modelling projected that selling 60 per cent of pitch-side advertising on a centralised basis, and expanding the roster of top-tier commercial partners to 10, could generate an additional £750m of revenue per year.
The pitch-side advertising boards at St James’ Park can be seen branded with several names throughout games, including InPost, BetMGM and Sela.
Premier League to explore financial benefit
Sources have said that discussions surrounding the change to advertising are merely exploratory, for now.
There are not yet any firm plans to proceed with such a revamp, yet the presentation of the idea at the shareholder meeting surely indicates its consideration.
The overhaul being explored by the Premier League would mirror a structure used by a number of elite US sports, for which advertising is far more centralised.
The league’s current crop of top-tier partners includes the likes of Barclays, Microsoft, EA and Guinness, but three more would be added in line with the new plans.
New sponsors would not be difficult to find, although it is noteworthy that the plans come at a time when the finances of the English football pyramid are under review.
Present at the shareholder meeting were David Kogan and Richard Monks, respectively the chairman and chief executive of the Independent Football Regulator (IFR).
Brought in via the Football Governance Act in July, the IFR was given the license to use its powers in December and will aim to improve financial sustainability across the football pyramid.
How would advertising changes affect Newcastle United?
According to Sky News, one club executive at the shareholder meeting is said to have raised concerns that an expansion in the number of Premier League partners could cause conflicts with individual clubs’ commercial deals.
Newcastle’s current commercial partners include Sela, Noon, JD Sports, Saudia, Carling and several others.
But the Magpies’ struggles with the profit and sustainability rules may suggest they would be among the clubs to benefit most from an overhaul of advertising.
Newcastle have struggled to compete on a commercial level with the likes of Man United and Liverpool, but could be brought further into line by centralised plans.
| Club | Commercial revenue 2024-25 |
| Liverpool | £317m |
| Man City | £354m |
| Man United | £344m |
| Arsenal | £272m |
| Newcastle United | £120m |
According to the annual Deloitte Money League survey, the Magpies brought in around £120m commercially during the 2024-25 season, while Liverpool and Man United both generated in excess of £300m.