Dr Dan Plumley

Wed 9 February 2022 7:00, UK

Newcastle United will continue to pay over the odds for new signings over the course of the next few seasons.

So says finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Magpies’ first transfer window under the PIF regime.

Kieran Trippier, Chris Wood, Bruno Guimaraes and Dan Burn signed in a January recruitment drive worth close to £85million.

Matt Targett also signed on loan from Aston Villa.

But per the Daily Mail last Friday (4 February), sports analysts have found that the market value of the four permanent additions was just £63m.

Newcastle are far and away the world’s richest club following the £305m takeover by the Saudi-led consortium in October last year.

And Plumley insists that “more clubs will advantage” of the new owners’ financial muscle when it comes to transfer negotiations in years to come.

“There is an English premium in the transfer market,” the Sheffield Hallam University expert told Football Insider‘s Adam Williams.

“Selling clubs abroad know that Premier League clubs have high revenues and that they can spend more.

“People are also fully aware of what the PIF are worth and are adding a few million to the price tag.

“Market value is subjective. You’re only going off either crowdsourcing evaluations or benchmarks set by previous transfers.

“There is a lot of good data about but there is still no scientific valuation for what a player is worth.

“But people are certainly looking at Newcastle and knowing they probably do this.

“More clubs will probably take advantage, and it will be that way for a few seasons.”

Newcastle received a £40m equity injection by way of a one-share allotment last Friday (4 February).

Plumley told this site earlier today (8 February) that the purpose of the share issue was to account for the money spent in the transfer market.

In other news, Paul Robinson explains how ex-Brighton director Dan Ashworth could take Newcastle United to the “next level”.