Rangers chairman told how to unlock big-money windfall – Keith Wyness
Aberdeen’s former chief Keith Wyness has insisted Rangers can “unlock big money” by “re-energising” their global fanbase.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Aberdeen between 2000 and 2004, had lengthy spells as the chief of Everton and Aston Villa and now runs a football consultancy advising elite clubs – insisted the Ibrox club need “fighting talk” from a new chairman, rather than the in-fighting currently seen at the Glasgow giants.
Football Insider revealed last week (19 September) that Rangers could see their commercial revenue increase to around £30million next season.
That is despite their poor performance on the pitch which sees Philippe Clement’s side lagging some way behind Celtic.
Rangers have a global fanbase with 584 official supporters’ clubs across the world – in countries like Hong Kong, the United States and Australia.
Unlike Celtic, the Gers did not leave Europe during their pre-season preparations.
Rangers international fans key to catching Celtic, says Wyness
Wyness insisted more can be done at Rangers to catch up with their Old Firm rivals.
He told Football Insider‘s Insider Track podcast: “Rangers have always had a global network of fanbases.
“The global diaspora of fans has been worked on but it needs to be refreshed.
“They’ve got to do much more with that international fanbase, as well as working on things on the pitch.
“It needs a leader at chairman level to re-energise the Rangers plan.
“We need fighting talk rather than the infighting we’re seeing at Ibrox.
“Rangers can unlock big money if they can really engage this global fanbase. I know they’re looking for a new CEO, and I wish them luck – because it’s a tough job to do.”
In other news, Gers fans explode at fresh injury news after “disastrous” blow.
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